A cigar you can smoke in a hookah.
A historic breakthrough for the entire industry. We were the first to adapt real cigars for the hookah format. Hookah Cigar changed the game: it’s a new ritual, a new experience, a new level of presentation. The product was created in response to a demand from the professional segment, but quickly became iconic for the entire audience. For this step, we received the “Breakthrough of the Year” award and permanently established a new term—the hookah cigar.
Premium Tobacco — No Compromises.
A line with which we didn’t just open a new segment—we built our philosophy around it. Platinum offers flavors with history, aging, and an exceptional recipe. We used hot fermentation with premium beverages to unlock the aroma in a new way. This is tobacco that you don’t come to right away, but once you do, you never leave. We were the first—and for a long time, remained the only ones.
Cigar Tobacco. A New Dimension.
In collaboration with Total Flame, we gained access to rare vintage cigar tobaccos and presented them in a hookah format. This collection became a bridge between two cultures—cigar and hookah. It introduced the audience to a new level of taste: dense, complex, deep. For the first time, a smoker could feel like a Ligador—a master crafting their own flavor.
Aromatic tobacco with a taste of its own.
We created a collection where the aroma and tobacco do not compete but instead engage in a dialogue. Natural flavorings highlight the complexity of the tobacco blend, creating a perfectly balanced composition. Aroma Collection became a symbol of flavor harmony that resonates with a wide audience. It was for this meticulous work with aromatics that we received the industry award “Tobacco of the Year.”
Return to Nature.
In 2014, we became the first in modern Russia’s hookah industry to produce unflavored tobacco. This step was not merely an experiment but a true revelation: we proved that the natural taste of tobacco can be rich, complex, and self-sufficient. Old School became the foundation of a new culture—a culture where the flavor speaks for itself. We didn’t just bring unflavored tobacco back to life; we gave it a voice.